Schusev State Museum of Architecture, advertising

"This initiative demonstrates that beneath the facade of every building lies an entire history. What most people know about this history is just the tip of the iceberg. The project focuses the attentions of Muscovites and tourists alike on the history of Moscow and the city’s architectural heritage, inviting visitors to the museum to learn the full story of our city’s buildings."
"Saatchi & Saatchi is a global advertising agency, part of the Publicis Groupe, the third largest communications group in the world."



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